I run DSPolitical’s social presence, mainly LinkedIn, writing the copy and designing the graphics for each post. I track performance in Google Sheets to see what the audience responds to and adjust the content plan from there, which has grown the average LinkedIn engagement rate by 78%.

On the design side, I’ve made more than 50 graphics in Illustrator and Canva for organic social, paid Meta and LinkedIn ads, and the blog, promoting products like Deploy and Catalist as well as company webinars.

I also manage the WordPress site, where I write blog posts and handle SEO: researching keywords and writing meta descriptions so long-form pieces are easier to find.