Viva Mate

Viva Mate is a low-sugar, high-caffeine sparkling yerba mate designed as a social alternative to alcohol and traditional energy drinks. Viva Mate is inspired by the cultural ritual of sharing mate, turning the drink into a shared experience for consumers. It targets Gen Z and a Hispanic Zillennial customer base through bold colors, clean typography, and ingredient-driven visuals.

*Developed for a case competition with Michigan Advertising & Marketing and Constellation Brands