January 2026-May 2026 | Branding ✦ Graphic Design

OBJECTIVE:

To shape, refine, and establish a cohesive social media presence and brand marketing identity for ShieldShot prior to its official market launch, positioning the functional beverage startup to enter the pre-alcohol wellness space with a strong digital footprint.

APPROACH:

The process focused on building ShieldShot’s visual identity from scratch to prepare the brand for its market debut. Work spanned both physical and digital design, beginning with refining the product packaging and developing initial creative mood boards. From there, direction was provided for promotional product photography to capture raw brand imagery. All assets were created and organized within Adobe to establish a clean, repeatable workflow for future content creation.

RESULT:

The collaborative efforts successfully established ShieldShot’s foundational visual identity ahead of launch, delivering an official comprehensive brand book that outlines typography and curated color palettes. The final pre-launch toolkit provided the startup with a comprehensive visual asset library on Adobe, 7+ fully designed Instagram posts, and 50+ product photographs for future use.