OBJECTIVE:

To drive student engagement and celebrate the graduating class by conceptualizing, launching, and managing a cohesive digital senior superlatives campaign for Langley High School.

APPROACH:

The strategy centered on launching and managing an Instagram campaign over a five-month timeline, built around a structured content calendar. To ensure brand consistency across 75+ unique assets, a scalable Canva template system was built from scratch to maintain a cohesive visual identity. To drive community participation, the nomination and voting process was completely interactive. Digital questionnaires were used to collect student submissions, while native Instagram polls ran real-time voting for the category winners.

RESULT:

Over five months, the campaign generated 554K+ total views, organically grew the audience to 750+ followers, and maintained 20% average engagement rate across 75 total posts. Additionally, the highest-performing asset generated 597 shares, 909 interactions, and 9.7K views, proving the campaign's strong connection with the student body.

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